While you can display the AppTrackingTransparency prompt whenever you choose, the device’s advertising identifier value will only be returned once you present the prompt and the user grants permission. Unless you receive permission from the user to enable tracking, the device’s advertising identifier value will be all zeros and you may not track them as described above. You must also include a purpose string in the system prompt that explains why you’d like to track the user. To request permission to track the user and access the device’s advertising identifier, use the AppTrackingTransparency framework. Using the AppTrackingTransparency Framework When the data broker is a consumer reporting agency and the data is shared with them for purposes of (1) reporting on a consumer’s creditworthiness, or (2) obtaining information on a consumer’s creditworthiness for the specific purpose of making a credit determination.For example, using a data broker solely to prevent credit card fraud. When the data broker with whom you share data uses the data solely for fraud detection, fraud prevention, or security purposes.When user or device data from your app is linked to third-party data solely on the user’s device and is not sent off the device in a way that can identify the user or device.The following use cases are not considered tracking, and do not require user permission through the AppTrackingTransparency framework: For example, using an analytics SDK that repurposes the data it collects from your app to enable targeted advertising in other developers’ apps. Placing a third-party SDK in your app that combines user data from your app with user data from other developers’ apps to target advertising or measure advertising efficiency, even if you don’t use the SDK for these purposes.Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to find similar users.Sharing device location data or email lists with a data broker.Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies.Tracking also refers to sharing user or device data with data brokers.Įxamples of tracking include, but are not limited to: Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes. With iOS 14.5, iPadOS 14.5, and tvOS 14.5 and later, you need to receive the user’s permission through the AppTrackingTransparency framework in order to track them or access their device’s advertising identifier.
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